What can marketers learn from Kony 2012?
Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign. Manzo says, Some Invisible Children KONY Numbers &...
View ArticleAre women more powerful brand ambassadors than men?
Battle of the sexes!!! Let the battle begin. Steve Olenski writes for socialmediatoday.com. Olenski says the battle of the sexes is over…women win hands down. This idea of more companies looking to...
View ArticleTweeter Problems? Why People Are Not Following You Back
Having Tweeter problems? It is normal to get discouraged because social media platforms are not going as well as you thought they would be – if it were easy everyone would have 234 Million “followers.”...
View ArticleTips To Get Your Facebook Timeline In Shape
Brands are being forced to update its pages to timeline. Marketers are at their desks going crazy! How are they going to get more people to like their page if they cannot self-promoting tabs?! Don’t...
View Article1 Million downloads of Instagram for Android
Angela Moscaritolo, like many writers, woke up this morning knowing that Instagram would be the talk of the web. After a month of Facebook Timeline dominating the headlines – it is Google Play,...
View ArticlePowerful Word of Mouth
Joe Bush wrote an amazing piece for the Path to Purchase Institute on the power of Word of Mouth Marketing (WOM). KEY INSIGHTS: “Gone are the days when ‘word of mouth’ was simply a free benefit to...
View ArticleThe Truth About Reddit
The Benefits of Neglectful Ownership, Where Gawker and BuzzFeed Get Their ‘Inspiration,’ and More 1. Reddit has become, simply put, mainstream media. As noted in Ad Age recently, Reddit closed out 2012...
View ArticleMarketers Remain Cautious Despite Consumer Sentiment Uptick
Many Hold Spending in Check, Say Economic Indicator’s Rosy Report Doesn’t Match Their Metrics Thomson Reuters/University of Michigan Consumer Sentiment Index U.S. consumers are feeling pretty good...
View ArticleWOMM Has the Power to Quickly Build Up or Tear Down the Reputations of...
Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this...
View ArticleSilver City Is First in New Mexico to Proclaim June 30 as Social Media Day
Silver City may not be the biggest city in New Mexico, but it is the first to officially proclaim June 30 as Social Media Day. Silver City Mayor James R. Marshall signed off on the proclamation at a...
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